Hong Kong Property Sales Slump: Lacklustre Weekend at Tuen Mun Development (2025)

Hong Kong's Property Market: A Slow Start at Tuen Mun's Gold Coast Bay

The property market in Hong Kong witnessed a rather subdued weekend, with the sale of flats at The Reserve, Gold Coast Bay, leaving many units unsold. This development, located in Tuen Mun, faced a lackluster response, raising questions about the current real estate landscape.

But here's where it gets interesting: only 14 out of the 152 units on offer were sold within the first three hours of the launch. That's less than a tenth of the available stock! According to agents, the sales figures paint a clear picture of the market's current state.

Sammy Po Siu-ming, a senior director at Midland Realty, commented, "It's almost the last of the remaining stock. The sale will continue." This statement hints at a potential shift in the market dynamics, leaving us curious about the reasons behind the slow sales.

The batch of flats offered by Early Light International Holdings, owned by tycoon Francis Choi Chee-ming, included a variety of unit types. There were 86 two-bedroom flats, 10 three-bedroom units, and 56 special units with unique features like rooftop balconies or utility platforms. Despite the variety, only a small fraction found buyers.

Ninety-six of the 152 units were priced between HK$4.7 million and HK$8.6 million after discounts, translating to approximately HK$10,431 to HK$15,312 per square foot. The remaining 56 units were offered through a tender process.

The 14 flats sold consisted of two three-bedroom units and 12 two-bedroom flats, totaling nearly HK$100 million (US$12.9 million) in value. These sales represent a mere fraction of the overall development, which includes 1,323 phase two units.

And this is the part most people miss: the slow sales at Gold Coast Bay could be a sign of a changing market. With property prices often a topic of debate, it's worth asking: are we witnessing a shift in buyer behavior or a temporary lull? What do you think? Share your thoughts in the comments and let's discuss!

Hong Kong Property Sales Slump: Lacklustre Weekend at Tuen Mun Development (2025)
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